The Nielsen Company’s most recent research on mobile connected devices sheds new light on how consumers are using their tablets, eReaders and smartphones – and where they are using them, too.
According to Nielsen’s recent survey of nearly 12,000 connected device owners:
• Seventy percent of tablet owners and 68 percent of smartphone owners said they use their devices while watching television, and 35 percent of eReader owners.
This is a great leap forward in the way we watch our content and how we interact with it. We can watch X-factor whilst tweeting our friends and debating the contestants talent or indeed sanity. We can vote for them online or on our phone. We can dig the dirt on them on the many gossip websites and we can eventually download the winning song in an instant.
What the ipad and its clones, and the myriad smartphones and laptops allow us to do is also to corroborate and challenge the opinion or even fact we are disseminating.
Whilst watching the riling news on the recent death of Gadaffi I found it enlightening to also check him out on other platforms. Read his biog on Wikipedia, learn about the new government and the next possible rulers and of course see the jokes flying in on twitter and Sickipedia. Personal favourite Example – @TonyCowards: Can’t think of a Gadaffi joke so you’ll just have to *in Sirte” joke here…”
Back to the X-factor.. Sorry… For X Factor fans who just can’t seem to get enough of the highs, lows, latest news, gossip and backstage shenanigans ITV.com are covering the bases so you can join in across all screens.
As well as newly introduced X Factor Superfans, they’re offering die-hard fans the opportunity to write a blog for the site, allowing viewers to vent their views, comment and express their feelings about the show as it happens. Fans can watch the show live whilst participating in daily polls on your favourite contestants by visiting the show’s Facebook site. All those millions of X-factor twitterers out there can also get involved and join the conversation during the show with #Xfactor.
If that wasn’t enough, you can even download the mobile application on your iPhone where you’ll be kept up to date with the latest stories and videos as well as getting a chance to play with our exciting, brand new 21st Century Clap-O-Meter!
What it shows is that viewers find the “across all screens” experience and engaging. For content providers it’s a great opportunity to deliver involving content that supports the big format and extends it. What’s changed is the experience itself. The audience enjoy the sense of community they get from the addition of social media engagement – Being part of the show as it happens is key here. To be able to influence it is the next big step and will take television formats into the same arena as gaming.
This convergence of platforms to provide one big show is as they say on ITV com – “The X Factor online: “What you want, when you want it, wherever you are!”
Personally I’ll be watching Strictly!
And for those who just would like to watch live TV on their Iphone or ipad…